CRO & A/B Testing
Research → hypotheses → experiments. We find friction in your funnel, test smarter UI/UX, and ship measurable lift to revenue.
What You Get
Research & Heuristics
Analytics review, heuristic audits, heatmaps, and session recordings to locate friction.
- Funnels & cohort analysis
- Form/UIs & PDP diagnostics
- Opportunity backlog
A/B & Multivariate Tests
Hypothesis-driven tests with proper power and clear success metrics.
- Test plans & designs
- Implementation & QA
- Stat-sig analysis & reports
Performance & UX Wins
Ship proven UX patterns, faster pages, and better content that converts.
- Core Web Vitals improvements
- Checkout & payment simplicity
- Messaging & trust boosters
Experiment Workflow
1. Discover
Audit, analytics, voice of customer, and quick wins.
2. Hypothesize
Backlog with ICE scoring and expected lift.
3. Test
Build variants, QA, run test to power & duration.
4. Rollout
Implement winners, track post-test impact.
KPIs We Improve
Metric
Baseline
Target Range
Notes
Conversion Rate (CVR)
1.5–2.0%
+10–30%
Varies by vertical & traffic mix
Average Order Value (AOV)
$65
+$5–$20
Bundles, cross-sell, price anchors
Conversion Checkout Drop-offRate (CVR)
58%
-5–15 pts
Form simplification & trust cues
Page Speed (LCP)
3.2s
<2.5s
Image discipline, JS budgets
Platforms & Tools
Testing
Google Optimize (legacy), VWO, Optimizely, custom frameworks
Analytics
GA4, GTM, server-side pipelines, Looker/Datastudio
UX Research
Hotjar/Clarity, on-site polls, heuristic audits
Packages
FAQs
How long before we see results?
Most teams see validated learnings within 2–4 weeks; sustained lift follows as we stack wins.
What if traffic is too low for stat-sig?
We use directional testing, sequential testing, or ship best-practice improvements while traffic grows.
Can you implement winning variants?
Yes — our design/dev team ships winners to production and tracks impact.
Ready to lift conversion rate?
Let’s start with an audit and first tests.